By now you’ve completed, started on, or have a plan in place for your first authority piece. To wrap it up, I want to talk about how to market it. There isn’t much to marketing an authority piece. It’s just like marketing your services, but it’s much easier – and harder, too. It’s easier because …
Last we talked about authority pieces and how they can really show your clients what you can do. Today we’re going to create one – or at least create a plan for it. First though, you need to know this will be an iterative process. Over time, you’ll be creating new authority pieces and refining …
Wrapping up the trust markers is the final component. This is a big one. It’s likely to be a scary one too. But no matter what, please don’t overlook it or skip it. This can be what takes your freelance business from a struggling one to a growing enterprise. This is what I call your …
A portfolio will become a large portion of your site’s trust building. Your portfolio is where you prove you know what you’re talking about. That said, I’ve seen some mistakes when freelancers create a portfolio, and I’ve made quite a few myself in the past. But let’s back up for a second and look at …