In order to book a client, you need to establish trust with them. Trust that you’ll do the job. Trust that you’ll fix any mistakes. Trust that you won’t share confidential information. Basically, trust in that you’ll be a good person to work with. When it comes down to it, marketing is a way to …
By now you’ve found where your ideal client hangs out with their peers. Normally what you’d do is start tailoring your marketing to them, but I want to give you a shortcut. This tip is especially important if you’re new to freelancing, are in a slow period, or just need to get more clients now …
Humans are social creatures. For thousands of years we’ve formed groups. Sometimes to survive. Sometimes to work better together. Sometimes to have more fun. Your marketing should take that into account. That’s why we spent so long describing your ideal client. With a crystal-clear picture of who they are, what they do, and what they …
I hope you have listened to the audio interview with Michael Port by now from The Freelancer’s Show, it’s really useful. If so, you’re going to know what the Red Velvet Rope policy means. The Red Velvet Rope Policy is a policy you use to determine if someone is your ideal client or not. It …
Last time I had you compare the skills you have to a client’s problem. The reason you want to do this is because clients don’t need someone with a skill in isolation. They need someone with a skill to solve a problem they have. I also mentioned that I’ll give you a detailed example of …