The Consultant’s Guide To Automated Email Marketing Rob Walling has a great post on setting up an automated email marketing system. He covers not just the email marketing but attracting clients, creating a simple service, and building a lead nurturing pipeline. Don’t be a Red Kernodle Philip Morgan writes about a story featuring Johnny Cash …
Freelancing Digest Issue #83 – Repeat clients, Startup your marketing
How to double your freelancing income without a single new client Matt Inglot of Freelance Transformation has written an article about getting repeat work from your existing clients. This has been a core strategy for me, in fact I still work with one client 9 years after our first project together. How and where do …
Freelancing Digest Issue #82 – Retainers, Email marketing
The Freelancer’s Guide To Retainers Brennan Dunn has created a comprehensive guide to retainers for freelancers. I’ve had a few retainers that acted like recurring chunks of hours. While nice for the guaranteed income, he describes much better ways to provide value for your clients (and capture some of that for yourself). A Sermon About …
Freelancing Digest Issue #81 – Non-Jargony language, Losing a loyal client
Where To Find Non-Jargony Language To Attract Clients Many of my competitors all have similar taglines: "We build quality, bespoke web and mobile applications". I like to think they wrote that to impress themselves, because I’ve never heard a client say that. Sean D’Souza has written about how you can find Non-Jargony Language To Attract …
Freelancing Digest Issue #80 – Proposal mistakes, Mini-projects
2 Common Consulting Proposal Mistakes And How to Fix Them Even though I don’t do proposals, this process from Michael Zipursky about sending proposals mirrors how I do my contracts. You want to give your proposal the best chance possible. How mini-projects can save you time, hassles, and resources Patti Shank writes about how to …