Freelancing Digest Issue #92 – Marketing for introverts, Sales metrics

Marketing for Introverts

As a strong introvert myself, I can say the marketing tactics from Bidsketch’s article can work. It’s important to use ones that 1) get you results and 2) are a good "fit" for you. If you hate hosting webinars (like I do), don’t do them.

5 Stages to Measure the Growth of Your Consulting Business

Michael Zipursky outlines the 5 stages of your consulting sales process and recommends how to track each one. Personally I track all of these every month except for the first one and use those results to adjust my sales focus (e.g. more closing, less presentations)

The Freelancer’s Guide to Long-Term Contracts SPONSOR

Long-term contracts have been the one technique that really made my freelance business a success. So successful in fact that I’m able to work one week each month, taking the rest of the month off, and still make enough to live off of. This training teaches you how.

Quick Links

Next Level Freelancing Giveaway (rezzz.com)

4 Overlooked Tactics to Find New Clients Offline (shopify.com)

You provide value by solving a client’s problem (curtismchale.ca)

How to Handle a Client Who Doesn’t Pay (harpoonapp.com)

Mind Your Expenses: The Overlooked Costs of Running a Business (freshbooks.com)

Podcasts

Freelance Transformation #71: Level Up Your Freelancing Work with Kevin Rogers (freelancetransformation.com)

Freelancers’ Show 210: Finding Leads at Conferences with Matt Krause (devchat.tv)

Productize Podcast: Software With a Service: The Story of LeadFuze w/ Justin McGill (productizepodcast.com)

Clients don’t want perfection – they want someone that digs in to the mistakes (curtismchale.ca)

Thanks, I’ll see you next week

Eric Davis (@edavis10)