Planning your overall strategy

One thing I make sure to focus on in my business is focusing :)

Like everyone else I’m attracted to the new and shiny things but I put a lot of effort into making sure they don’t distract me from my overall business strategy. This focus is the best way I’ve found to get deep expertise on anything; business, marketing, or even tech topics.

Lead magnet options

Having something to offer leads who opt-in to your site can make a huge difference in your email marketing. Philip shares a bunch of resources on what Lead Magnets are and examples you can use. I have one myself that has gotten around a 55% opt-in rate, which is quite a bit higher than usual results.

Learn How To Start Freelancing, Find Clients, and Create a Successful Business SPONSOR

If you’re starting to freelance or need help finding the ideal clients for you, join my free newsletter for freelancers. You’re sure to learn from the weekly lessons covering getting started, finding clients, focus, and much more…

Quick Links

3 reasons to snail-mail your client (freelancersunion.org)

Freelance Transformation #45: How to Hire and Work with a Virtual Assistant with Gina Horkey (freelancetransformation.com)

6 Things to Do When Your Client Wants to Change Your Work (bidsketch.com)

Problems International Freelance Writers Face and How to Handle Them (creativeclass.io)

How to Respond to "Show Us Your Work" (winwithoutpitching.com)

Crafting a Successful Proposal (curtismchale.ca)

Thanks, I’ll see you next week

Eric Davis (@edavis10)