Getting to a profitable product or service

Brian Casel wrote an article, Making Progress, Profitably, that describes a struggle with consulting services and products. He has a lot of great advice packed in here about audiences, long-term brand, and product extensions.

Marketing and getting 0 clients

Too often I see freelancers "marketing" but not actually getting any results. Many times this is because they are marketing to the wrong people and not to potential clients.

The Independent Consulting Manual (Exclusive 30% Discount) SPONSOR

Freelancing is what you do when you lose your job suddenly. The Independent Consulting Manual shows you what you do when you want to build a business you can retire on.

Including essays from Brennan Dunn, Nick Disabato, and 11 other authors, the ICM gives strategic direction and tactical advice on how to grow your business.

Read more here – and use the code ‘FreelancingDigest’ to save 30% on your purchase

Quick Links

Freelance Transformation #42: Demystifying Pricing Based on Value with Jonathan Stark (freelancetransformation.com)

Staying in business thanks to Contactually (curtismchale.ca)

How to give your client the ‘pink slip’ (freelancersunion.org)

Freelancers’ Show: #182 Structuring Your Business with Pete Keen (devchat.tv)

Expensive Problem Student Glossary of Consulting Terms (expensiveproblem.com)

Thanks, I’ll see you next week

Eric Davis (@edavis10)