Who is your ideal client

One of the keys to building a successful freelancing business is figuring out who your ideal client is. It takes both planning and experience, though I see many freelancers never doing it and accepting any work they can get. Michael Zipursky outlines a way to think about your ideal clients, I especially like his 5% concept.

Podcasting for freelancers

Podcasting can be a great way to reach your ideal clients. You get some of the authority of being "on the radio" which positions you as an authority and you can build a connection with listeners through your show. As Paul Jarvis shows in Podcasting for freelancers, it’s actually much easier than people think. There isn’t a specific format you have to follow in order to create a podcast, you just need topics to talk about.

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Quick Links

How To Perform An End-Of-Year Client List Cleansing (bidsketch.com)

Why It’s Time to Raise Your Minimum Acceptable Rate (nusii.com)

Freelance Transformation 033: How to Gain Clients Through Your Website with Wes McDowell (freelancetransformation.com)

A 7-Day Plan for Starting Your Freelance Writing Side-Gig (creativeclass.io)

How to Consistently Add Email Subscribers (casjam.com)

6 steps to winning clients with cold emails (freelancersunion.org)

Inbound and outbound marketing (theadmin.org)

Copywriting formulas (don’t write from scratch!) (copyhackers.com)

Freelancer’s Show 175: Identifying a Market (devchat.tv)

Thanks, I’ll see you next week

Eric Davis (@edavis10)